Last update: 14 September 2021
Why and who?
Esther's Scandinavia AB Reg. No. 559315-2043 ("Esther", "we", "us", "our") is using cookies and other tracking technologies ("Cookies") in order to improve your user experience.
What are Cookies?
A Cookie is a text file that is sent from the Webpage and stored on your computer, cell phone or any other device that you use to visit the Webpage
Cookies allow us to e.g. recognise the device you use next time you visit the Webpage, provide certain essential functions and to monitor user behavior on the Webpage
How long is the Cookie stored?
There are two types of Cookies; Session cookies and Permanent cookies.
Session cookies are deleted when you close the browser (e.g. Internet explorer, Safari or Google Chrome).
Permanent cookies remains on your device after you have closed the browser. The Cookie will be stored for as long as it is indicated in the Cookie or until you remove it.
Esther’s usage of Cookies
We use the following types of Cookies:
These Cookies remembers your choices on the Webpage (e.g. username, language etc.) and tells us how you have interacted with the Webpageso that we can personalise the service.
These Cookies analyse how you use the Webpage and monitors the Webpage’s performance. This helps us to identify and manage eventual problems. A performance cookie can e.g. keep track of the traffick on different pages and give us information on how long it takes for a page to load.
Operation and optimisation
These Cookies help us ensure that the Webpage is working as it should. It also gives us information which allow us to test new ideas and improve the Webpage.
Security These Cookies help us increase the security by preventing, detecting and managing harmful activities on the Webpage.
By collecting information on how you interact with the Webpage, these Cookies helps us to be more relevant in our communication with you and improve your experience. These Cookies are often placed by a third party with the intent to handle performance for ads, show ads and / or build user profiles in order to display ads elsewhere.
Other tracking technologies
These techniques will help us understand how you use the Webpage. This can e.g. be a small, transparent picture that is embedded in a Webpage or in an e-mail and it collects data such as your IP-addres, information about your device, your location etc.
First party Cookies
First party cookies are set by the Webpage on your device and can therefore only be read by you or us.
1. Name: Type: Purpose: Duration:
Third party Cookies
The Cookie is set by another party than us when you visit the Webpage.
Esther only uses reliable third parties. Third-party cookies can e.g. help us understand the needs of our users and give us information on how effective our marketing is. Third-party cookies may in some cases be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. Since we can't provide detailed information we refer to their respective policies.
We use these service providers:
2. Provider: Facebook Pixel What is it doing? The Facebook pixel receives these types of data: Http Headers – Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website. Pixel-specific Data – Includes Pixel ID and the Facebook Cookie. Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks. Optional Values – Developers and marketers can optionally choose to send additional information about the visit through conversion tracking. Example custom data events are conversion value, page type, and more. Form Field Names – Includes website field names like ‘email’, ‘address’, ‘quantity’ for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching, or conversion tracking. More info: https://developers.facebook.com/docs/facebook-pixel/implementation/gdpr
3. Provider: Google Analytics What is it doing? Google Analytics allows us to see information about activities for visitors to our site and users of our service, including page views, sources and times. The information is anonymised and stored as numbers, which means that it can not be traced back to individuals. This will help protect your privacy. We need this tool so that we can offer our product. More info: https://support.google.com/analytics/answer/6004245?hl=en&ref_topic=2919631
4. Provider: Google Ads Conversion Tracking What is it doing? It gives us information about how effective our ads are. When you register with PocketLaw, we receive anonymised data on whether you have found us through an advertisement. More info: https://support.google.com/google-ads/answer/1722022
5. Provider: Google Tag What is it doing? These cookies collect data about your behavior on our website for analysis and advertising. All cookies are saved in your browser and triggered when you visit our website. More info:
8. Provider: Direct registration What is it doing? Direct registration (this Website) The User registers by filling out the registration form and providing the Personal Data directly to this Website. Personal Data processed: email address. Category of personal information collected according to CCPA: identifiers. More info:
When you visit the Webpage for the first time we ask for your consent to use non-necessary cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have accepted, you can go to your web-browser settings and accept, deny or remove cookies (usually under "Help", "Settings" or "Edit"). Note that you will likely not be able to use all services on the Webpage if you choose to deny Cookies.
Changes to this Policy
We reserve the right to make changes in this Policy. If a change affects our obligations or your rights, we will inform you about the changes in advance in order to give you the possibility to accept the updated policy.
Contact us if you have any questions about Cookies: firstname.lastname@example.org